Everywhere you look it seems like more and more brands have jumped on the ambassador bandwagon. I’m sure I’m not alone in receiving a consistent stream of DMs from brands touting their ambassador programs. Combine that with many of the more established brands that have either opened or will soon open their applications for 2022, and brand ambassadorships seem to be at an all-time high.
Over the years I’ve been lucky enough to be a part of some great (and a couple of not-so-great) ambassador programs. Here are a few things to consider before you hit the submit button on your next application.
Do you really love the brand? — This one may seem obvious, but if you are not a true fan of the brand, just stop right here. As an ambassador, you should be able to authentically share with others your love of the brand…both in words and consistent use of the product.
Are there any potential conflicts? — Will representing the brand present any conflicts for you in your professional life? Or, what about other brands you may already be working with – do they offer a product in the same category? For example, if you love the hats of one brand, can you promote them if a brand you’re currently working with includes hats as part of its product line? Some brands may consider this a conflict.
What are the program requirements? — Consider how often are you expected to post via social media? Blog posts? Are you expected to attend live events (when they return)? The range of commitments is as diverse as the number of ambassador programs out there, and no two programs are alike so be sure you know what you are committing to. You owe it to the brand and yourself to be clear about what you can and are willing to do.
What are the program rewards? — Is the brand providing you with free products or are they offering a discount on your purchases? I was recently contacted by a company that wanted the sun, the moon, and the stars, but in return, they were only offering a very modest discount. Consider whether this will be a mutually beneficial relationship – your time and your reputation are both valuable.
Do you have the right audience? — Will promoting the brand fit with the rest of your content or will it feel like it’s coming out of left field?
Brand ambassadorship programs can be a lot of fun and a great way to connect with others…and they can also be a lot of work. So, choose wisely.
How do you choose a program?
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